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Essentials of Business Communication (11th Edition)

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Essentials of Business Communication 11th Edition

Author: Mary Ellen Guffey,
Dana Loewy.
Edition: 11e Edition
Year: 2018
Language: English
ISBN 13: 978-1337386494
Publisher: Cengage learning
ISBN 10: 1337386499
Pages: 608
File: PDF
Price: 15.99$
Digital delivery: Via Email check your SPAM

Essentials of Business Communication 11th Edition

Only ebook no access code.

Dear Business Communication Student:
Chances are that you are no longer holding a textbook in your hands but access the Eleventh Edition of Essentials of Business Communication via MindTap on your laptop, tablet, or your smartphone. MindTap is a multimedia learning experience that makes studying business communication and sharpening important career skills easier and more fun.

Our well-researched, market-leading e-text saves you money while helping you sharpen important job skills. Whether you access Essentials of Business Communication, 11e on mobile devices, or own a print copy of this award-winning text, you are on your way to developing essential communication skills that will not only serve you well in college but will also stay with you in your chosen career.

Here are a few of the major features you can expect from the No. 1 business communication book in this country and abroad:

  • Workplace readiness. The marketplace today is challenging. One way to outshine the competition is by offering superior communication skills to future employers. Your business communication course and this book are the ideal tools for making yourself job-ready.
  • Communication technology and best practices. Obviously, the workplace is relying on technology and digital media. It is social and mobile. You may be tech-savvy, but are you familiar with workplace-appropriate best practices? Even if you know your way around mobile devices and social media, you still need to be able to write well and make a positive impression. This book not only covers the latest workplace technology but above all it stresses solid writing skills and good grammar.
  • Latest trends in job searching. Chapter 13 presents the most current trends, technologies, and practices affecting the job search, résumés, and cover letters that will help you stand out. You will learn how to build a personal brand, how to network, and how to write customized résumés and create an effective LinkedIn profile.
  • Hottest trends in job interviewing. Chapter 14 provides countless tips on how to interview in today’s highly competitive job market, including one-way and two-way video interviewing. The many contemporary examples and model documents, along with writing plans providing step-by-step instructions, will get you started quickly and help you stay focused on the writing process. We wish you well in your course!

Ensure you are job-ready with the number one choice — Guffey/Lowey’s ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this proven text helps you develop job readiness for the 21st century.

ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy, and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills.

Brief Contents

Unit 1: Business Communication in the Digital Age
1 Succeeding in the Social and Mobile Workplace
Unit 2: The Writing Process in the Information Age
2 Planning Business Messages
3 Organizing and Drafting Business Messages
4 Revising Business Messages
Unit 3: Workplace Communication
5 Short Workplace Messages and Digital Media
6 Positive and Neutral Messages
7 Negative Messages
8 Persuasive Messages
Unit 4: Business Reports and Proposals—Best Practices
9 Informal Reports
10 Proposals and Formal Reports
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
12 Business Presentations
Unit 6: Employment Communication
13 The Job Search, Résumés, and Cover Messages
14 Interviewing and Following Up
Appendixes
A Document Format Guide
B Documentation Formats
C Correction Symbols and Proofreading Marks
D Grammar/Mechanics Handbook
End Matter
Notes
Index

Table of Contents

Unit 1 Business Communication in the Digital Age
1 Succeeding in the Social and Mobile Workplace
1-1 Mastering the Tools for Success in the
Twenty-First-Century Workplace
1-2 Developing Listening Skills
1-3 Learning Nonverbal Communication Skills
1-4 Recognizing How Culture Influences Communication
1-5 Becoming Interculturally Proficient
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Activities and Cases
Grammar/Mechanics Checkup 1
Editing Challenge 1
Communication Workshop

Unit 2 The Writing Process in the Information Age
2 Planning Business Messages

2-1 Examining the Communication Process
2-2 Following the 3-x-3 Writing Process
2-3 Analyzing the Purpose and Anticipating the Audience
2-4 Adapting to the Audience With Expert Writing Techniques
2-5 Improving the Tone and Clarity of a Message
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Radical Rewrites
Activities
Grammar/Mechanics Checkup 2
Editing Challenge 2
Communication Workshop
3 Organizing and Drafting Business Messages
3-1 Drafting Workplace Messages
3-2 Organizing Information to Show Relationships
3-3 Drafting With Powerful Sentences
3-4 Mastering Four Skillful Writing Techniques
3-5 Drafting Well-Organized, Effective Paragraphs
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Radical Rewrites
Grammar/Mechanics Checkup 3
Editing Challenge 3
Communication Workshop
4 Revising Business Messages
4-1 Stopping to Revise: Applying Phase 3 of the Writing Process
4-2 Enhancing Message Clarity
4-3 Using Document Design to Improve Readability
4-4 Catching Errors With Careful Proofreading
4-5 Evaluating the Effectiveness of Your Message
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Radical Rewrites
Grammar/Mechanics Checkup 4
Editing Challenge 4
Communication Workshop

Unit 3 Workplace Communication
5 Short Workplace Messages and Digital Media
5-1 Writing Digital Age E-Mail Messages and Memos
5-2 Workplace Messaging and Texting
5-3 Making Podcasts and Wikis Work for Business
5-4 Blogging for Business
5-5 Social Networking for Business
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Radical Rewrites
Activities and Cases
Grammar/Mechanics Checkup 5
Editing Challenge 5
Communication Workshop
6 Positive and Neutral Messages
6-1 Routine Messages: E-mails, Memos, and Letters
6-2 Typical Request, Response, and Instruction Messages
6-3 Direct Claims and Complaints
6-4 Adjustment Messages
6-5 Goodwill Messages
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Checkup 6
Editing Challenge 6
Communication Workshop
7 Negative Messages
7-1 Communicating Negative News Effectively
7-2 Analyzing Negative News Strategies
7-3 Composing Effective Negative Messages
7-4 Refusing Typical Requests and Claims
7-5 Managing Bad News Within Organizations
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Radical Rewrites
Activities and Cases
Grammar/Mechanics Checkup 7
Editing Challenge 7
Communication Workshop
8 Persuasive Messages
8-1 Understanding Persuasion in a Social and Mobile Age
8-2 Planning and Writing Persuasive Requests
8-3 Writing Effective Persuasive Claims and Complaints
8-4 Crafting Persuasive Messages in Digital Age Organizations
8-5 Creating Effective Sales Messages in Print and Online
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Writing Improvement Exercises
Radical Rewrites
Activities and Cases
Grammar/Mechanics Checkup 8
Editing Challenge 8
Communication Workshop

Unit 4 Business Reports and Proposals—Best Practices
9 Informal Reports
9-1 Preparing Reports in the Digital Age
9-2 Report Formats and Heading Levels
9-3 Identifying the Problem, Defining the Purpose, and Collecting Data
9-4 Preparing Short Informational Reports
9-5 Preparing Short Analytical Reports
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Activities and Cases
Grammar/Mechanics Checkup 9
Editing Challenge 9
Communication Workshop
10 Proposals and Formal Reports
10-1 Preparing Business Proposals
10-2 Preparing Formal Business Reports
10-3 Collecting Information Through Primary and Secondary Research
10-4 Documenting Information
10-5 Incorporating Meaningful Visual Aids and Graphics
10-6 Understanding Formal Report Components
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Activities and Cases
Grammar/Mechanics Checkup 10
Editing Challenge 10
Communication Workshop

Unit 5 Professionalism, Teamwork, Meetings, and Speaking Skills
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
11-1 Developing Professionalism and Business Etiquette Skills at the Office and Online
11-2 Communicating Face-to-Face on the Job
11-3 Following Professional Telephone and Voice Mail Etiquette
11-4 Adding Value to Professional Teams
11-5 Planning and Participating in Face-to-Face and Virtual Meetings
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Activities and Cases
Grammar/Mechanics Checkup 11
Editing Challenge 11
Communication Workshop
12 Business Presentations
12-1 Creating Effective Business Presentations
12-2 Organizing Content to Connect With Audiences
12-3 Understanding Contemporary Visual Aids
12-4 Preparing Engaging Multimedia Presentations
12-5 Polishing Your Delivery and Following Up
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Activities and Cases
Grammar/Mechanics Checkup 12
Editing Challenge 12
Communication Workshop

Unit 6 Employment Communication
13 The Job Search, Résumés, and Cover Messages
13-1 Job Searching in the Digital Age
13-2 Developing a Job-Search Strategy Focused on the Open Job Market
13-3 Unlocking the Hidden Job Market With Networking
13-4 Customizing Your Résumé
13-5 Using Digital Tools to Enhance Your Job Search
13-6 Cover Messages—Do They Still Matter?
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Radical Rewrites
Activities and Cases
Grammar/Mechanics Checkup 13
Editing Challenge 13
Communication Workshop
14 Interviewing and Following Up
14-1 Interviewing Effectively in Today’s Competitive Job Market
14-2 Before the Interview
14-3 During the Interview
14-4 After the Interview
14-5 Preparing Additional Employment Documents
Summary of Learning Outcomes
Chapter Review
Critical Thinking
Radical Rewrites
Activities and Cases
Grammar/Mechanics Checkup 14
Editing Challenge 14
Communication Workshop

Appendixes
Appendix A Document Format Guide
Appendix B Documentation Formats
Appendix C Correction Symbols and Proofreading Marks
Appendix D Grammar/Mechanics Handbook

End Matter
Notes
Index

About the authors:

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule N’rtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a Ph.D. in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

Reviews of the customers about the ebook:

  • Leica:
    Most college texts may feel like a scam, but this one I genuinely may purchase outright. It has good information about writing in several situations with examples and exercises to reinforce what the chapter covered. For the subject, this was a really good text!
  • Ansett:

    This is a well-written book that is easy to read, has lots of visuals with proper legends, and has many exercises in each chapter to test students learning.

  • Kris:
    Great book! I rented this for a semester for a business class I was taking and it arrived on time with no damage. I have returned it with no problem and have more books on the way.
  • Thatguy:
    I rented this book for school. We covered most of the book and learned lots of writing techniques.

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