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The Personal MBA Master the Art of Business

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The Personal MBA Master the Art of Business

Author: Josh Kaufman
Edition: 3rd Edition
Year: 2010
Language: English
ISBN 13: 978-1591843528
Publisher: Portfolio
ISBN 10: 670919519
Pages: 416
File: PDF
Price: 1.99$
Digital delivery: Via Email check your SPAM

The Personal MBA Master the Art of Business

World-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy.

Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle.

His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The Personal MBA explains concepts such as

*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you’re asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren’t made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed.

Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

About the author:

Josh Kaufman is the author of three bestselling books: “The Personal MBA: Master the Art of Business”, “The First 20 Hours: How to Learn Anything… Fast!”, and “How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be.”

Josh’s research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom.

Josh has been featured as the #1 bestselling author in Business & Money, as ranked by Amazon.com.

“The Personal MBA” has been featured as the #1 bestseller in Business Training and Business Management on Amazon.com. The widely-acclaimed Personal MBA manifesto and the business reading list have been downloaded over 3 million times by readers around the world.

“The First 20 Hours” has been featured as the #1 bestseller in Business Self-Improvement, Educational Psychology, and Personal Transformation on Amazon.com. His TEDx talk on “The First 20 Hours” has been viewed over 16 million times worldwide, putting it in the top 10 most-viewed TEDx videos and top 100 most-viewed TED talks published to date.

“How to Fight a Hydra” has been featured as the #1 bestseller in Modern Philosophy on Amazon.com.

Josh’s research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN’s Sanjay Gupta MD.

Josh has been a featured speaker at The Aspen Ideas Festival, Stanford University, World Domination Summit, Pioneer Nation, Microconf, BaconBiz, Google, and IBM.

JoshKaufman.net was named one of the “Top 100 Websites for Entrepreneurs” by Forbes in 2013.

Reviews about the ebook:

  • RMF:
    Think of this book as a summary of several topics related to managing a business.
    The book is somewhat divided into 3 parts:Part 1 talks about the parts of the business: value creation, marketing, sales, value delivery, and finance
    This is where the book excels in my opinion. As I said it is only a summary, but a very useful one for someone just beginning.

    Part 2 is about the human side of the business and is only superficial which is understandable because the subject would take several times to be adequately covered.

    Part 3 is about working systems (analyzing, optimizing) is also superficial. Again it only covers the main topics as a summary.

    What I also like about the book is the bibliography which is extensive enough to keep you busy for at least a year or two of reading material.

    The title is somewhat misleading. You will not master the “art” of business, but it will surely get you started. Overall, a nicely done book for people trying his or her first steps in understanding what a business is.

    I’d have given it 5 stars if the footnotes were on the same page cos I don’t like going back and forth to the end of the book in search of them, also if there was a hardcover version available and if some topics were more deeply covered (more technical detail), especially the 1st part of the book which deals with the Value Stream.

  • Maker Man:
    This book is broad and shallow, but impeccably indexed and thoughtfully curated. It’s also beautifully and concisely written.Everything is organized into a topic with detailed outlines so that you can pick and choose as needed. So many books (see any Tim Ferriss book) throw everything and the kitchen sink with no focus or filter just to fill pages and put out another crappy round of sales; they’re all fluff and the meat they contain is so basic that the author tries to pass it off as something complicated and essentially passes off mystique as value. Not the case here. I have a very sensitive BS meter and it wasn’t triggered at all. Everything included is purposeful, and while there isn’t much of any depth, this is more like what you’d get from an actual MBA (minus the network) – a big picture view and the memory/awareness of what to consider and whether to look it up when the time comes around. The only caveat is that this is all meat, so this is a book to study and write notes on a few times and memorize.

    As a techie-turned-entrepreneur who likes clear APIs and expects good crunch-bang documentation (think C++ interface guides), this is the perfect format and just what I was looking for. If you want a lot of depth, you’ll have to sacrifice scope and go for a book that covers one or two topics. For what it is, this is about as good as it gets (and I’ve read TONS of books on business, organization, ‘self-help’, marketing, negotiation, etc.).

    Thanks, Josh for putting this out.

  • Daniel Teeter:
    Pros: a good overview of MBA principles, and a good read for anyone prior to an MBA (to help you understand what you are getting into, and inform your career recruiting decisions)Cons: none. Pretty good.

    Overall: I would buy it again. I don’t know that it is a stand-out over the other handful of highly-rated MBA books, but it is still a solid overview. You won’t go wrong buying it.

  • GKV:
    Great book! Obviously, it’s not a replacement for a 2 year MBA program, but it’s certainly worth a read before you drop six figures on a degree.This book is a great overview of many business topics and will help you identify which topics you need to learn more about. It also provides several other resources to learn about those topics more in-depth if you think you’re weak in a topic.

    My only wish was that the book had more case studies from the author’s clients rather than focusing on some examples based on his own life. But that didn’t happen too much.

    Still a great read and a good reference book on business topics.

  • Shez:
    I teach MBA classes, he is correct and quite comprehensive, if he can add some exercises and problems to some of the chapters, like financial analysis, this book will become the one textbook MBA degree. It was a nice refresher for me. Great for entrepreneurs who need the application more than a piece of paper.
  • Kornegayhodges:
    Best book I’ve read in 2017 and 2018. I read about 10 business books a year. This is an organized, easy to read a book with go-to advice. Also, you can jump around as needed to get the main points. The book is designed to facilitate you returning again to look at different topics. I’ve recommended it to several people. The book is just smart. The quotes are priceless at the top of each chapter. I’ve already incorporated some of the general principles in the book to up my game.It’s on my office side-table. I generally don’t think I learn anything really new in a business book – this one surprised me.
  • Sunnydaysahead:
    oh, how I wish I had read this when I started my business years ago. I read several books a month (used to read about 4 books a week!) and this one is one of my favorites of all time. SO MUCH info, simply put. I love this writer’s style – no bull, just simple, straightforward. I really really really wish I had known about it about 6 years ago but better late than never. essential reading. this is one of the only books I got from the library and then ended up buying it for my kindle even though I’d already most of it. it’s that good.
  • Lee:
    Succinct and full of extremely useful information. The best thing about it is that you get all the genuine meat without having to trawl through a lot of inane guff that you would have to do if you did a full MBA (I know because I dropped out of my MBA as there was far too much irrelevant material).
  • David Birse:
    As in the title, my first pick being this book is off to a great start. I loved how everything is sliced into sub-chapters making it so easy to understand. I’ve used the recommended business books from the book and Josh Kaufman as to what to go to next. So enjoying reading two hours a day.
  • Abhiishek Mohta:
    The book is the bibliography which is extensive enough to keep you busy for at least six months to a year of reading material.
    Everything included is purposeful, and while there isn’t much of any depth, this is more like what you’d get from an actual MBA. A big picture view and the memory/awareness of what to consider and whether to look it up when the time comes around.The title is somewhat misleading. You will not master the “art” of business, but it will surely get you started.

    This book is a great overview of many business topics and will help you identify which topics you need to learn more about.

  • Mike:
    I don’t buy Kaufman’s premise that this fully replaces an MBA, but it’s a good start in that direction. His book goes over a lot of topics and concepts at a relatively high level, and don’t, for example, get deep into business plans, balance sheets, and other core business skills that I thought would be covered. That said, it’s a great reference, with lots of reading recommendations, and provides tons of breadth to compensate for the lack of depth. Overall, a great purchase especially if you don’t have an academic business background already. (I come from tech/business consulting and still found it quite valuable.)

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Author

Josh Kaufman

Edition

3rd Edition

Year:

2010

Language:

English

ISBN 13:

978-1591843528

Publisher:

Portfolio

ISBN 10:

670919519

Pages:

416

File:

PDF

Digital delivery:

Via Email check your SPAM

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