The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age
Blockchain is transforming business. What’s your strategy?
Leaders of forward-thinking organizations are exploring how blockchain can transform the way they create and seek value. Whether it’s used to streamline multiparty processes, create and trade new assets, or leverage artificial intelligence and the internet of things, blockchain enables entirely new business opportunities.
This is just the start. As blockchain becomes more widely adopted, it has the potential to radically change the way companies and societies operate, as transformative a paradigm shift as the launch of the internet.
The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau–both of Gartner, the world-renowned research and advisory company–will help you:
- Assess how blockchain will impact your business
- Explore the value proposition that blockchain offers
- Make smart near- and midterm investments
- Position your organization in a new competitive landscape
Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.
About the Author
David Furlonger is a Vice President and Gartner Research Fellow based in North America. Mr. Furlonger works primarily with CEOs, Board of Directors, and other senior leaders. His research focus is as a futurist, analyzing how long-term business and technology trends strategically impact societies, industries, governments, and organizations. He is an accomplished and frequent keynote speaker with extensive international experience. In 2007 he established Gartner’s research on the Future of Money and then Blockchain.
Before joining Gartner, Mr. Furlonger worked in multiple business areas of the banking and investment services industry, and in the chemical and precious metals manufacturing industry. As an entrepreneur and consultant, he helped too, publicly list and sell a software and media business in North America.
Christophe Uzureau is a Vice President at Gartner based in APAC. Mr. Uzureau works primarily with CEOs, Chief Digital Officers, and senior business leaders. His research focuses on how blockchain and tokenization enable new assets, products, and services to generate business and consumer value. His analysis explores the evolution of digital business taking into account emerging technology and business innovations as well as their impact on customers’ behavior. He has extensive experience in the financial services sector. In 2002 he established Gartner’s research on the payments industry. Mr. Uzureau has worked and lived in multiple countries and brings significant local context to his analysis.
Reviews about the ebook:
Recently I made a decision to update my understanding of blockchain, something I had first encountered in 2012 when getting two advanced business degrees at Indiana University. A quick bit of research led me to The Real Business of Blockchain: How Leaders Can Create Value In a New Digital Age.The book was like comfort food on a miserable day. The journey, from where we are today to David’s and Christophe’s projections of the blockchain pathway for businesses and organizations, was easily understood. Rather than bogging the reader down with a lot of research and technical hyperbole, this book delivered from one chapter to the next and from beginning to end.
New terms have already entered my lexicon. Just today I was speaking with a business leader about one firm that has introduced our industry to the blockchain (kudos to Mitchell International). I was able to lead him through a robust discussion of the legacy companies in our industry and how difficult it will be for them to transition from centralized control to decentralization. What would be the pathways from blockchain-inspired solutions to blockchain-complete through to enhanced blockchain entities?
Very importantly, in a cited survey of 2,871 CIOs about blockchain, only 11% had something operational, were immediately planning to launch something, or were preparing for a pilot launch.
Lastly, this is not a book just for CIOs. Rather it is for anyone in a strategic role leading an organization. How can you strategically plan for the future if you don’t understand the business currencies of data, access, technology, and contracts? Or what about the five elements of blockchain, distribution, encryption, immutability, tokenization, and decentralization?
Business leaders, get this book. Read this book. Then introduce it to your staff, and not just your IT leaders.
- Eric L. Spence:
This book is a must-have not only for those who are running a business that may be thinking about incorporating blockchain but also for anyone who would like to get a better grasp of the future development of this technology. I filled up a notebook with notes and highlights based on this ebook.
- Robert Morris:
David Furlonger and Christophe Uzureau note that business leaders today must find the answers to uniquely difficult questions such as these: What role can [begin italics] and should [end italics] blockchain play in their organization in months and years to come? Which changes in their operations will adopt blockchain require? How to obtain the wide and deep buy-in of change initiatives?Furlonger and Uzureau wrote this book in order to provide information, insights, and counsel that leaders — at all levels and in all areas — need to understand as to where and how blockchain could accelerate digital transformation, interact with other technologies, and affect organizational and societal constructs.
In The Age of Surveillance Capitalism, Shoshana Zuboff attacks Google, Facebook, Microsoft, and others for extracting our personal data and turning it to profitable ends, preying on behavioral weaknesses. This was certainly not what Tim Berners-Lee had in mind when sharing his concept of a worldwide web in 1993.
Furlonger and Uzureau express their concern: “Market actors with vested interests in maintaining centralized governance models are already pushing blockchain-inspired models as the market status quo. If their efforts succeed and prevent the evolution toward blockchain-complete solutions, you will miss a critical inflection point in the evolution of digital business.”
Why? Millions of economic agents would then be controlled by a central intermediary, “one that converts data into predictive analytics “that will benefit only a small percentage of the population.”
These are the five core elements of blockchain architecture on which Furlonger and Uzureau focus: Distribution, Encryption, Immutability, Tokenization, and Decentralization. Here are some of the passages of greatest interest and value to me:
o Tokens and tokenization (Pages 4-6, 13-14, and 75-97)
o Enhanced blockchain (14-16)
o Centralization and blockchain (27-34)
o Consortia (47-71)
o Gaming industry (86-89 ND 95-96)
o Decentralization (99-122)
o Value of devaluation (108-120)
o Financial Innovation Through Blockchain-Complete Solutions (129-138)
o Artificial intelligence/Internet of Things (145-168)
o Artificial intelligence and blockchain in decentralized society (146-155)
o Leadership in decentralized society (169-171, 174-175, and 177-186)
o DOAs (179-186)
o Recruitment/empowerment of employees (181-185)
o Blockchain society (191-213)
o Identity in blockchain society (200-204)
I agree with David Furlonger and Christophe Uzurea’s concluding observation that leaders who believe in what blockchain can help to accomplish “cannot wait five, ten, or fifteen years to see how the blockchain evolves. They need to define and execute now on their vision of a programming future with decentralized access, influence, and value, for the benefit of all.”
Those who share my high regard for this book are urged to check out another recently published book, Blockchain: The Insights You Need from Harvard Business Review.
- Chris J Snook:
Dozens if not hundreds of books have been and will be written about blockchain, cryptocurrency, and related innovation, but most of them water-down the value potential of blockchain or place over-hyped expectations as to the timeline for mass-adoption and proliferation. This book nails the center of what’s been missing in the literature with a pragmatic (and well researched) framework “The Gartner Blockchain Spectrum” as well as constructive feedback loops to monitor over the next decade to 15 years to empower enterprise leaders and stakeholders who have to make the critical investment and business model decisions around how they will restructure their data flows, operational efficiencies, and cybersecurity systems to survive and thrive in the next phase of our global “token”-centric economy.Kudos to Gartner Analysts and Distinguished fellows David Furlonger and Christophe Uzureau and the editorial team at HBR Press for making this book an easy and enjoyable read with a sensible narrative that can be consumed and revisited in parts or in a one-weekend evening binge. This book and the Gartner framework fill a void in space and serves the community of innovators and forward-thinkers who want to see the true economic potential of this technology realized in the coming years.
This book delivers on the happy medium of being a great starting point for noobies to the topic, as well as the well-versed business leaders and cryptographers who are already on the leading edge trying to disrupt the status quo by providing insights and filling gaps that give the reader a more complete macro context of the forces in their favor and the headwinds against them.
Great non-technical overview on the current state of blockchain technology and how it may impact our future, written for business and IT leaders. Fact and research-based build on a broad set of unbiased Gartner market research studies. The book helps to understand and structure the current developments by providing simple models/structures and a whole bunch of examples. It provides critical acclaim of the as-is and potential future scenarios. Sound projections of the future of blockchain will be described – covering blockchain-based business models, potential economic implications, and changes in the competitive landscape but potentially even most important on our society overall till 2025 and beyond.
Yannick Hauser:Le livre décrit très bien comment les 5 piliers de la Blockchain apportent de la valeur aux projets. Quels sont les advantages et inconvénient des projets Blockchain aujourd’hui et comment cela va évoluer dans le temps. Je recommande d’avoir auparavant des connaissances de bases de le Blockchain car peu d’information techniques mais orienté Business.
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